I designed a new visual identity for the café ZMŠT, which included updating the menu, creating a new logo, and refreshing the overall look and feel. I also worked with staff who were great at social media and content creation to build a stronger online presence. This helped bring in new customers and made regulars feel more connected to the café.
Since the café hosted weekly events, I created a set of easy-to-use templates for marketing materials. The set included a B2 poster, a 16:9 graphic for TVs and Facebook banners, and a vertical layout. Making a new event promo was as simple as updating the text, adding a photo, and picking a color.
