Mint

Mint is a digital creative agency that offers a comprehensive range of services, including full marketing strategies, business consulting, brand identity systems, logo design, UI/UX and web design, photo and video production, as well as analytics and social media marketing.

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CLIENT

Agencija 3PR

PROJECT DURATION

2021 - ongoing

SERVICE AND OFFER

Visual identity

Brand guideline

3 additional app icons

PROBLEM

Agencija 3pr struggled with an outdated name and brand that no longer reflected their expanded focus on digital solutions. Their branding failed to resonate with modern audiences, hindering their ability to stay competitive in the market.

SOLUTION

I led a rebrand, updating the logo and visual identity to better align with their digital-first approach. The new branding effectively communicated their modern services, making them more appealing and competitive in the market.

VALUE DELIVERED

To enhance the website’s visual appeal, I created custom icons to represent four key areas of expertise: "Let's Plan," "I Like It," "Surfs Up," and "Digital Rocks." These icons helped make the services more digestible and engaging for visitors. Additionally, I developed logo variations to ensure flexibility across different marketing campaigns, allowing the brand to maintain consistency while adapting to various platforms and materials.

APPROACH

The word "Mint" refers to something that is more than just cool—it's awesome. Similar to its use in describing an item as being in "mint condition," saying something is "mint" means it is flawless. It can describe a variety of things, including an object, thought, or idea, and is almost always expressed with excitement. This usage of "mint" was particularly popular in the 1980s, especially among kids and young adults.

Mint is a dynamic company that adapts to the evolving needs of our clients, growing alongside them. Our symbol is equally versatile, able to take on different forms to suit various events or themes. Above are a few examples of how the logo can be adapted, while still maintaining the integrity of our brand colors whenever possible.