ModuMe is a company that offers modular residential and commercial units with 10-15% flexibility in design. They also offer financial advice and consultancy with the purchasing of the unit. All in one. Accessible to everyone.
The goal of this project was to elevate the pre-existing logo with the concept all-ready in place. The client wanted to include the word me and build a visual roof over it. Modu stands for modular.
The biggest challenge was to visually separate the words modu and me, so it doesn't spell out as modume. When separating the words with a vertical line I had a second problem, which was the logo reading like modulme. Therefore I elevated the roof a few pixels from the base and it worked out well.
